Education Innovation: Lateral Wisdom

September 29, 2010

Lateral Wisdom

"Some of the people you think will not be able to help you in any way know people who can help you in ways you cannot believe." Kimbal Musk

Master in Computer Architecture, Network and Systems

Sep 29, 2010 8:15:51 PM | Collaboration, Lateral Wisdom

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Social Media and The Role of Personal Branding In Education As readers of this blog know, I believe that technology, education, marketing, and brand are on an eventual collision course that will create Educational Brands for teachers, schools, and districts. Teachers, schools, and districts will have marketing brands created by students, parents, test scores, and any number of available data streams in the coming years. Much as business has had to come to terms with their brand and reputation, so too, I believe, will teachers, schools, and districts have to comes to terms with the need for brand management.

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Bringing A Purple Cow To School "We run our schools like factories. We line kids up in straight rows, put them in batches (called grades), and work very hard to make sure there are no defective parts. Nobody standing out, falling behind, running ahead, making a...

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