How does an organization measure success? One measure, or should I say three, is the Triple Bottom Line. According to Wikipedia,
“The phrase was coined by John Elkington, co-founder of the business consultancy SustainAbility in 1994. It was later expanded and articulated in his 1998 book Cannibals with Forks: the Triple Bottom Line of 21st Century Business.
The concept of TBL demands that a company's responsibility be to 'stakeholders' rather than shareholders. In this case, 'stakeholders' refers to anyone who is influenced, either directly or indirectly, by the actions of the firm. According to the stakeholder theory, the business entity should be used as a vehicle for coordinating stakeholder interests, instead of maximizing shareholder (owner) profit.”
Leadership guru Ken Blanchard defines the triple bottom line are the three most important factors of performance. Blanchard says, “It recognizes that great companies are the provider of choice, the employer of choice, and the investment of choice.”
So I began to wonder if the TBL could apply to education. A school district’s TBL might be something like…
School District XYZ is the school district of choice and its schools are the school of choice for the parents of this community.
Now, we know that public schools are the only choice for most parents, but if they had the choice, would your schools be the school of choice for parents? This isn’t a question designed to open up the debate about school choice, but rather a question to get us thinking about our school and the parent’s perceptions of our schools. After all, they are the clients we are trying to serve.
School District XYZ is the school district of choice for both experienced and new teachers.
Most teachers, especially in Southern California are just happy to have a job, but if the job market reversed and put districts and schools in the role of recruiting teachers, would those teachers choose you? What can you offer that makes a difference?
School District XYZ is the school district of performance and results.
Results, usually defined by metrics such as state test scores, are measure of performance that tells “stake holders”- local parents and citizens- that students are learning and improving. Investments in the district are being used effectively to meet student needs.
The TBL, as defined here, is just an opening into the discussion of the various factors and variables that would impact each of the three. However, it is a valuable place to begin and forces those of us in education to look at education from a different perspective and ask some tough questions of ourselves, which, is always a good thing.
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