Guy Kawasaki’s 10 Steps to The Art of Innovation

Here is Guy Kawasaki’s advice to creating great innovative ideas. A great 8 min video of the speech too.

1. Make meaning: change the world and make the world a better place

2. Make a mantra: not a mission statement

3. Jump to the next curve: not better sameness, not slightly better, faster, etc

4. Roll the dice: create ideas that are deep, intelligent, complete, elegant.

5. Don’t worry, be crappy: it may not be great now, but at least it is revolutionary

6. Let a hundred flowers blossom: people may use your idea in ways you did not intend

7. Polarize people: great ideas cause people to love it or hate it, but at least they care

8. Churn baby, churn: be in denial, don’t listen to those who say it can’t be done

9. Niche thyself: the more unique, the more differentiated, the more of niche you have, the more valuable you are

10. Follow the 10, 20, 30 rule: your idea should fit on 10 PPT slides, give them in 20 minutes, in 30 pt font.

Bonus Step

11. Don’t let the bozos grind you down