Dean Rieck is a highly creative and successful direct marketing copywriter. He recently posted this piece “Do You Have These 11 Traits of Highly Creative People?” on the wonderful site Copyblogger.
As my title suggests, these 11 traits should be encouraged and developed in our students. Standards, standardized testing and approved curriculum is important, but is not enough. We need to develop what students will truly need in to be successful in the future. Creativity is the edge they need and we need to do our best develop it.
So with thanks to Dean, here are 11 highly creative traits that students need to develop.
1. "Have the COURAGE to try new things and risk failure. Every big breakthrough starts as a harebrained idea. This doesn’t mean you should constantly go off the deep end, just that you should balance your routine portfolio of solutions with an investment in the new and untried. Over time, the risk is usually worth the reward."
2. "Use INTUITION as well as logic to make decisions and produce ideas. When Matt Drudge designed his Web site, he listened to his gut instead of the Internet gurus. He kept it simple, small, fast, and some would say ugly and primitive. But it works for him, making The Drudge Report one of the most recognizable and popular sites in the world."
3. "Like to PLAY, since humor and fun are the ultimate creative act. Which is to say you just have to lighten up. We all have goals, and quotas, and deadlines, but it’s not life and death. When you enjoy yourself, your brain relaxes and is able to produce more and better ideas. One of those ideas may be just what you’re looking for."
4. "Are EXPRESSIVE and willing to share what they feel and think, to be themselves. Blogging is the ideal arena for injecting your personality into your work. People are emotional creatures and respond better to people who appear real, honest, and open. Not only is it more interesting, it can also be more persuasive."
5. "Can FIND ORDER in confusion and discover hidden meaning in information. Research and critical thinking are key tools for the creative person. Information is to the brain what food is to the stomach. So-called “writer’s block” or creative burnout almost always results from a lack of fresh information and having nothing meaningful to say."
6. "Are MOTIVATED BY A TASK rather than by external rewards. You must like the challenge of writing, explaining, teaching, and persuading. Sure, you can make money along the way, but if you’re in it just for the money, you’re not going to be a fountain of new ideas."
7. "Have a need to FIND SOLUTIONS to challenging problems. Even the most creative writers won’t have a solution for everything. If they claim to, they’ve stopped thinking. Highly creative people are those whose eyes light up at a question they can’t answer. That’s the opportunity to learn something new and produce remarkably creative content."
8. "Will CHALLENGE ASSUMPTIONS and ask hard questions to discover what is real. Writing, blogging, or business rules aren’t really rules, only rules of thumb. If you want to wield true creative power, you will always take what others advise with a grain of salt. (That includes all of us gurus who love to don our pointy wizard hats and pontificate on the secrets of success.) If you don’t know something from personal knowledge or experience, you don’t know it at all."
9. "Can MAKE CONNECTIONS between old ideas to produce new insights. Combine the little doodles you make on a white board with online video and you get CommonCraft, a new approach to explaining things to people in a way they can easily understand. Sometimes the best solutions are simply two old ideas jammed together."
10. "Will PUSH THE ENVELOPE in order to expand the boundaries of what is possible. There was a time when no one thought you could make money on the Internet. Now it’s a huge, multi-national business platform. Instead of dividing the world into the possible and impossible, it’s better to merely divide it into the tried and the untried. What have you not tried yet?"
11. "Are willing to TEST new ideas and compete with others based on results. Isn’t that what they mean by the “market of ideas”? Isn’t that what business competition is about? If you’re afraid of being wrong or losing, your creativity will suffer."
We are sending our students out into a globally competitive world. Core knowledge, literacy, the ability to think and learn should be combined with creative traits to prepare students for the future they will face.
Interesting 11 things. But, I think #7 should be #1. None of the others can exist without a problem to be overcome. Creativity cannot happen in a problem-free environment.
The best creativity comes as a response to limitations, not freedom. As teachers, maybe we should focus our instruction on posing challenges that force our students to find creative answers to every day problems or challenges. Gently provide limitations that challenge them, and then provide support as they attempt to solve those problems using the other 10 on this list.
Posted by: Jarrod | July 25, 2009 at 09:00 AM
I think #7 is more about students having an innate desire to find solutions as opposed to problems being available for them to solve. The list is about internal characteristics of students and I think you're alluding to external factors.
I think #1 is #1 you can't learn without challenging yourself and taking risks and you can do the aforementioned without having the courage to do so.
Great list
Posted by: Lucas | July 29, 2009 at 10:12 PM
Just discovered your blog...so much food for thought. Excellent list of traits. It occurs to me the list could just as easily be titled "11 Traits of Highly Creative Teachers".
Posted by: twitter.com/tearoof | September 06, 2009 at 05:28 PM
Ruth, I agree. These traits apply to teachers, who are after all, master learners.
Posted by: Rob Jacobs | September 07, 2009 at 09:05 AM
Our education system has grown and developed in a reflection of the changes in our society in a symbiotic relationship in which one influences the other. Considering such issues as gender, culture, curriculum, testing, and philosophy, how has formal education been influenced by national development? How have changes in society influenced changes in the way in which students are educated, as well as philosophies about education?
Posted by: north pacific costa rica beach | April 18, 2010 at 01:34 PM
I think #8 is the most important trait but I would add drive to the list.
Posted by: Jessica -Army Tuition Assistance | June 01, 2011 at 01:17 PM