You have seen it before. The PLC agenda says, “Brainstorm ideas for…” You look around and see the chart paper, pens, and Post-It notes lying on the table, and you think to yourself, “Why do we waste the time.”
You know the rules of brainstorming in PLCs…
1. No criticism
2. Wild ideas are welcome
3. Quantity is the goal, the more the better.
4. Look for combinations of previous ideas and improvements on previous ideas.
You also know that it helps if your PLCs…
1. Stay focused
2. Stick to one conversation at a time
3. Get visual and physical
4. Use chart paper, white boards, Post-It notes, etc.
You know all these things. But does it work the way you hope it would. Are your PLC brainstorming sessions effective? Are they creative? Do they produce quality ideas to drive instruction and increase student achievement?
According to Keith Sawyer, author of Group Genius, “In many organizations, the group ends up being dumber than the individual members.”
Why you ask?
Because, according to Sawyer, “…decades of research have consistently shown that brainstorming groups think of far fewer ideas than the same number of people who work alone and later pool their ideas.”
In other words, instead of brainstorming, you should brain assemble. Put the ideas generated by individual teachers alone into an “idea pool” an assemblage of ideas.
It not that these rules of common brainstorming don’t work, it just that they work best when done by one’s self. “These studies just show that the rules work better when people use them alone than when they use them in groups.”
A lot of bad ideas are of no use to a PLC. What is needed is a lot of good ideas, or at least as many good ideas as the team is capable of generating.
But what makes an idea “good?”
According to Sawyer, we often judge ideas based on the wrong criteria. “Most
people use the wrong criteria to evaluate their ideas; they think about
what will work, about what worked before, or about what is familiar to
them.”
What
if you judged ideas based on how creative, how original, how unique, or
how valuable they are? If you knew this is how ideas generated by PLC
team members would be measured, chances are the teams would generate
more creative ideas. You should give directions to your PLC teams that
explain this.
Sawyer refers to this as “critical instructions.”
Telling your PLC that we want well thought out ideas that meet the instructional needs of students, ideas that are practical, unique, valuable, and high quality; no silly or impossible ideas.
Establishing an evaluation criterion for ideas sounds counter-intuitive, but Sawyer cites studies that show brainstorming sessions are more productive when participants are told their ideas will be evaluated for creativity and that, in fact, participants are more creative than with no criteria at all.
So instead of just telling your PLC teams to fill up a piece of chart paper with ideas, give them “critical directions” and judge them according to your pre-established criteria. You will turn brainstorming into an effective PLC tool, instead of a time wasting activity that fills ups chart paper but does nothing to improve quality of ideas developed using "critical instructions" and "idea criterion." Use the "new rules" of brainstorming.