The Four Forces of Change: Rising Expectations
“The point is that what we are satisfied with today, we will not be satisfied with tomorrow.”
The fourth force of change impacting on you and your schools, as described by Peter Sheahan in his book Flip, is Rising Expectations.
This force of change, “results from the other three and in turn feeds back into them: rising expectations for faster, better, cheaper products, for more varied options, and for greater transparency and flexibility in response to customer needs and wants.”
Americans always expect things to get better. It is one of our most admirable traits. Good enough is never good enough. We push for better.
The forces of rising expectations have not spared education. Each year we expect to see test scores going up. Each year we expect to see more technology in the classroom. Each year we expect to see teacher quality improve. We have created standards, testing, and other accountability measures to meet the force of rising expectations.
When we look at history, there are things that came into being that today, we consider a necessity. Air conditioning, automobiles, cell phones, computers, and the like are all now part of what we consider a necessity. What in education today, will become an absolute necessity tomorrow? Remember, the Internet is still fairly new, but I doubt we would say we could live without it.
Teaching is going to be impacted by the force of rising expectation too. The basic price of entry for a teacher will be to have obtained a bachelor’s degree, completed observation hours, completed student teaching, completed a teaching program, and maybe some volunteer work in or substitute work in the classroom. But, rising expectations will drive up the bar. If everybody has completed the same basic requisite, the question might become, “How will you add value to this school? What else do you bring to the table?”
Standards, technology, assessments, data management systems, interventions, and Professional Learning Communities will soon become necessities that we won’t be able to imagine education without. But, times will change as they always do, and rising expectations will create new necessities.
As been famously said, “The best way to predict the future is to create it.” Peter Drucker










